BYREDO METAVERSE PERFUME
Coming soon, the "Scent of the Metaverse" perfume by RTFKT x Byredo...
The RTFKT x Byredo perfume "AlphaMeta" is released in the Metaverse.
Design and fashion studio RTFKT has collaborated with luxury perfume brand Byredo to create "Aura," which according to RTFKT is composed of "NFT elements to be mixed like an alchemist to create one of 350 unique scents to be forged later on the spot."
Dubbed "Alphameta," the collaboration on the scent metaverse will see the creation of wearable digital scents, customized physical and digital scents, and NFT tags linked to near-field communication (NFC) on physical perfume bottles.
Byredo and RTFKT will work with M/M art directors in Paris to visually render 26 ingredients representing emotions such as sharpness, harmony, naiveté and virtue, which will then become limited-edition NFTs. They will be wearable through RTFKT's "avatar ecosystem."
More details about the launch of NFT wearable perfumes will be available in July.
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