MC BEAR NEW PHYGITAL ART TOY
Highstreet & BuerBear for a new phygital art toy: McBear!
Highstreet World is an MMORPG built with brand integration and on-chain functionality.
During 2022, Highstreet will distribute the game to players in four phases. In the first phase, where the focus is on real estate, Highstreet will allow players to purchase houses in the core regions of Binance Beach, AVAX Alps, Everyrealm, Animoca Archipelago, and Highstreet City.
Through this partnership, the Highstreet community and BuerBear fans will be able to purchase up to 200 $BEAR tokens on Highstreet's StreetSmart™ bond curve market mechanism on July 11, 2022. Each token will grant ownership of a limited-edition BuerBear art toy in both digital and physical form.
Built on the Ethereum blockchain, each of the 200 $BEAR product tokens will give owners the ability to redeem a digital BuerBear NFT that offers additional utility within the Highstreet World Metaverse, along with a physical art toy.
McBear token holders will be eligible to receive a digital McBear that can serve as an interactive decoration for holders in their Highstreet home. The shipping and redemption feature will be immediately available on July 11.
The $BEAR token that gives users access to McBear's phygital drop can only be purchased and sold on Highstreet Market's StreetSmart™ bonding curve. Visit highstreet.market on July 11, at 16:00 UTC, to be directed to McBear's drop, where you can make your purchase using $HIGH tokens (ERC-20).
The $BEAR token can be redeemed to enable delivery of the physical McBear to the user's address and unlock exclusive redeemable goods for use in the Highstreet world.
BuerBear is an artistic toy design house founded in 2017 that aims to create the anti-teddy bear. BuerBear brings a twist and perspective to the classic toy bear, transforming it into a canvas to represent themes most relevant to Gen-Z. BuerBear have a worldwide presence with several successful collaborations with iconic brands such as Mercedes-Benz, SneakerCon, Volcom, Inter Milan, and Gaudí Galley.
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