TIFFANY & CRYPTOPUNK AS NFTIFF
Luxury brand Tiffany enter in phygital world with a Cryptopunk necklace
Tiffany&Co is landing on the Ethereum blockchain with its first NFT, called NFTiff, already available since August 5 for all cryptopunk owners: the fine jewelry brand, under the influence of the LVMH group, consists of 250 digital assets that allow people to choose from 10 thousand pixel art characters, which can then be obtained in the form of a customized pendant at a starting cost of 30 Ethereum (about $51,000) and in render art.
The pendant, composed of thirty gems including sapphires, amethysts, spinels or diamonds, will have an 18-karat rose or yellow gold base, on which the punk's serial number will be engraved and, on the back, Tiffany's logo.
The NFTiff project is the brainchild of Alexandre Arnault, the company's executive vice president for products and communications, who set up Tiffany's digital project.
The actual release will be through individual punk owners, thanks to royalties.
According to information in the minting agreement, it appears that 50 of the 250 NFTiff supplies will be reserved for an allowlist, while the other 200 will be made available in another form, as public minting, to cryptopunk owners.
Cool collab!