SOCIAL, APPS, NFT & DATA 2.0
FIFA & THE TECH SIDE OF THE 2022 WORLD CUP IN QATAR
Semi-automated offside, even the ball is tech
Another star of the World Cup in Qatar (but in the Premier League they are aiming to have it as early as 2023-2024), it too is possible thanks to the 12 cameras installed in every single new stadium, in addition to those of the televisions, which track 29 data-points of each individual player, indicating with even greater accuracy his position on the field.
A kind of comprehensive mapping. To make the actual analysis of the player's position complete and accurate, however, there is a microchip installed in the ball that allows it to do the same thing with the ball, only more intensively. The ball therefore is also tech.
But where is this enormous amount of data directed? In the VAR room, which by now we have also begun to learn about in our Serie A league but which in Qatar will also receive signals about the movement of the ball 500 times per second. Data that is forwarded to a computer dedicated specifically and solely to offside, which verifies and communicates the decision to VAR and the referee on the field.
Inescapable now for athletes, photographs taken during key moments of each World Cup match will be available for each individual player (and directly in the app). Players will be able to save or share photos on social media, along with their favorite match statistics with their target audience. The dedicated social space in the app is also a space for the creator economy thanks to The Fifa World Cup Daily by HiSense, a true daily show that will find celebrities, creators, influencers, and various soccer personalities gathered for Fans every day for a daily recap of the day.
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