SOCIAL, APPS, NFT & DATA 3.0
FIFA & THE TECH SIDE OF THE 2022 WORLD CUP IN QATAR
NFT & content
Fifa Plus becomes in fact the first free digital football entertainment platform in the world, allowing the enjoyment of certain content, exclusive and unique: through the app it is possible to stream the equivalent of 40 thousand live matches per year, involving at least 100 football federations from all 6 confederations, guaranteeing live coverage of both the most important European championships and less emblazoned competitions from around the world, including not only men's soccer, but also youth and women's.
Thus, the app was already born before the World Cup, is free of charge, and contains not only matches but also archive matches, allowing fans to review unique moments from historic matches of the past.
The new feature dedicated to Qatar 2022 is the football federation's NFT platform, which will be based on Algorand's blockchain, a cryptocurrency (called Algo) based on an autonomous blockchain, the technology of which is now used by more than 2 thousand organizations, governments and applications worldwide and founded by Italian Silvio Micali, professor of Computer Science at the Massachusetts Institute of Technology.
The new purpose-built NFT platform that will serve as the infrastructure for the exchange of tokens launched by the federation is called Fifa Plus Connect.
"This announcement is an exciting moment for Fifa as it officially enters the world of blockchain and the opportunities it presents in various applications"
Romy Gai, chief business officer of the federation, told us.
"At Fifa, we need to constantly strive to identify and explore the most cutting-edge, sustainable and transparent means of increasing revenues and continuing to support the development of global soccer. The opportunity for fans is to get affordable new unique tokens from a collection obviously dedicated to the most iconic moments in the competition's history, as well as various images depicting the World Cup itself."
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